Historian Jean-Charles Giroud presents the life and work of Herbert Libiszewski (1897–1985), a major figure in Swiss graphic design who established himself in Paris before returning to Switzerland.
He examines Libiszewski’s contributions to travel poster design, tracing stylistic influences, production contexts and their role in shaping visual culture and tourism. The lecture explores key works, techniques and historical significance, revealing how poster art mediated modern travel imagery and national identity.
In French.
