The Invisible Odyssey: What the Rhône Reveals

Fanny Herrero is one of France’s most acclaimed screenwriters, known for hit television series that combine sharp humour with emotional depth. A two-time Globe de Cristal winner, she has helped shape contemporary French serial storytelling.

This moderated conference explores her writing career and the creative choices behind Call My Agent!, Standing Up, and Call My Agent! The Movie. It examines how her work balances ensemble writing, wit, and human complexity, offering insight into the craft behind popular television.

In English.

Swiss producer Philippe Coeytaux, together with Etienne Daudin and Albin Lewi, joins this panel on the international potential of Swiss series. The discussion examines how local fiction and documentary projects can travel beyond Switzerland, drawing on industry perspectives from production, distribution, and market development.

It explores the role of strong IP, coproduction, financing, partnerships, and audience reach in building export-ready series. The session also introduces a new partnership around the SWISS SERIES label, designed to connect Swiss rights holders with international series professionals.

Pierre Zandrowicz, Emilie Valentin, Oriane Hurard and Marianne Levy-Leblond present Paradoxes, a case study developed by creators Maxime Donzel, Emilie Valentin and Pierre Zandrowicz. Their work examines how a series can be conceived and produced through a hybrid process combining live-action footage and generative AI tools.

The session explores the creative choices behind this audiovisual experiment, revealing how fiction is being rethought through new workflows, narrative forms and production methods. It addresses the implications of mixing human creativity with emerging technologies in contemporary series-making.