This roundtable examines the impact of generative AI on creative practice and industry economics, questioning whether affordable AI tools risk enabling dumping that undermines creators’ livelihoods and reduces opportunities for newcomers. The discussion explores practical, ready-to-use strategies for creatives, clients and cultural stakeholders to navigate ethical, economic and quality concerns. Participants will investigate regulatory, contractual and professional responses, and highlight how different audiences can adapt workflows and commissioning practices to protect creativity and fair remuneration.

In French.