Small Talk, Big Inspiration: In Conversation with Thanasis Priftis

by Donna Adiri

Photo Credit: Thanasis Priftis

Small Talk, Big Inspiration: In Conversation with Thanasis Priftis

by Donna Adiri

This time, an in-person meeting wasn’t on the cards. A Zoom call it was, almost face-to-face but not quite. Still, sometimes a conversation surprises you, and this one did.

 

We’ve all heard of TED Talks, those polished, perfectly timed ideas worth spreading that have become a kind of cultural shorthand for inspiration. But TEDx is something different, and TEDx Geneva is something different again. I wanted to understand what that actually meant. As someone who organises events myself, I was curious to meet the man behind the curtain. Here is what I learned.

Thanasis Priftis is, by day, a lecturer at the University of Applied Sciences in Geneva, teaching at the intersection of technology and sociology. By passion, he is the driving force behind TEDx Geneva, a role he has held since 2017, though his connection to the event goes back further: he came to it first as a speaker himself, in 2014, with ideas about open government and open data. What kept him there was something harder to quantify. “If I have one motivation, the main motivation is because I actually get to meet people that have great ideas and get to work with them so that they get to the stage.”

That is the thing about Thanasis. The event is not really about the event. It is about the people.

 

TEDx operates under a license from TED, the US-based organisation behind the global talks. The license gives you the name and the framework, and nothing else. No funding, no infrastructure. Everything, from ticketing to speaker coaching to video editing, is built from scratch by a core team of around ten volunteers, with support from corporate partners and the State of Geneva. It has been running for ten years. It survived COVID. As Thanasis puts it, simply: “We’re still here.”

Imagine
Photo Credit: Thanasis Priftis
Imagine
Photo Credit: Thanasis Priftis

The event is built around an open call for speakers. Around 5,000 people subscribe to the newsletter. Each year, approximately 150 video submissions come in and around ten are selected. Quotas apply across gender, language, and theme. Thanasis is deliberate about not letting any one field dominate. “We don’t want to have only technology, or self-development, which is very common nowadays.” The goal is discomfort as much as inspiration. “Our goal is not to always be pleasant. Our goal is also to be a little bit, sometimes, maybe discomforting.”

 

What sets TEDx apart from a conventional conference is that speakers are chosen for their ideas, not their ability to deliver them. The coaching comes after. By the time someone walks on stage, they will have put in somewhere between 72 and 100 hours of work with the team across five weekends of training. It is an extraordinary commitment, and it shows.

The coaching process is where Thanasis clearly comes alive. The challenge, he explains, is not finding people with good ideas. It is finding the core beneath the version of the idea they arrive with. “There’s a real work of deconstructing what the person wants to say, because everybody comes with his or her own understanding of what this kind of conference would be.” Clichés are the main obstacle. Authenticity is what he is after, and once found, it has to be locked in. Structure and authenticity have to coexist. That tension, he says, is precisely what makes it demanding. When it works, it is the best thing.

 

By the time the event arrives, he is too close to it to experience it the way the audience does. “I find myself knowing what the speaker will say. So I cannot appreciate the event the same way that people do. I am like an object, almost.” The most rewarding moment, he says, has usually already happened, somewhere in rehearsal, when a speaker finally understands what they really want to say.

Imagine
Photo Credit: Thanasis Priftis
Imagine
Photo Credit: Thanasis Priftis

“Our goal is not to always be pleasant. Our goal is also to be a little bit, sometimes, maybe discomforting.”

There have been unforgettable ones. Catalina, who came to the stage in a wheelchair and moved the entire room, “not because of the handicap, it’s because of the story itself.” Ruben, a Dutch speaker on football, who had a bicycle accident the night before and went on stage anyway, in considerable pain. And last year, Anfel, a 14-year-old who by Thanasis’s account was unbelievable. Ask him who he would dream of putting on the stage and the question doesn’t quite land. “I believe that a lot of us have important things to say; the more we work on them, the more they become ideas worth sharing. The star is the collectiveness of the event and the audience itself.”

He is refreshingly direct on what actually makes an event matter. “Engagement is even more important nowadays. You could raise a million dollars, but if no one shows up, what was it worth?”

 

Between editions, Geneva keeps him occupied. The lake, the MAMCO, the ethnographic museums he returns to again and again. “Every time you go there, you can learn something. We are really privileged to live in such a place.” It is a feeling that runs through everything he describes: curiosity, collective effort, and a genuine attachment to this city. TEDx Geneva, now in its thirteenth year, is a good place for all three.

 

This year’s edition takes place on Saturday, November 21st at the Salle Plainpalais, eleven speakers across art, health, technology, digital society, and science, united by a human-centric thread. Two hours, ten minutes per speaker, no PowerPoint slides. Just people, ideas, and a room full of listeners. 

Walking away from the call, I thought about what it takes to give that much of yourself to something that asks for nothing back financially, year after year. Thanasis has an answer for that too, even if he never quite says it directly. The people. Always the people.

 

Tickets and information at ted.com/tedx/events/68558.

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