We caught up with longtime Coolturalia friends Estée Apaydin and Gabriella Demole, the duo behind Noa, the beloved boutique tucked into Geneva’s Old Town, to hear about the places and moments that shape their Geneva. From the warm atmosphere and irresistible cardamom buns at Overflow Studio — a new café opened by Gabi’s niece — to the magic of OSR concerts at Victoria Hall, which they rarely miss, they share a few of the city’s cultural and culinary pleasures they love returning to.
Photography: Astrid Barbey
Production: Natascha Wittgenstein
Editing: Nevine Blanchi Della Porta
Filmed in October 2025
